More than just clothing
When you buy from us, you change a life
Across small towns and villages, there are women with remarkable skill that nobody ever gave a chance to. Some stitch beautifully. Some do embroidery that takes your breath away. Many of them are the only earning member in their family.
UTSARIKA™ finds these women, brings their work to you, and makes sure they earn with dignity.
You are not just buying a piece of clothing. You are giving someone's skill the respect it always deserved.
Where it began
We started as a small boutique in Bareilly, Uttar Pradesh, making everyday ethnic wear — kurta sets, co-ord sets, short kurtis, and hand embroidered pieces.
The idea was simple. Good clothing should not have to choose between comfort and grace. And the women who make it should be paid properly for what they know.
Our story in three promises
Grace over glitz
Pure, breathable comfort. No pretenses. Clothes you can wear all day, not just photograph well.
Made for every body
Every design from S to 3XL — not a handful of styles, the entire collection. Custom sizing beyond that.
Craft, not factory
Hand embroidery takes around two days per set. Every piece carries small variations. That is what makes it real.
Designed with purpose
Extra fitting allowance
One size plus of extra fabric stitched into every kurta and top, so the fitting can be adjusted. Large brands cannot do this at scale.
Custom sizing
If your measurements fall outside our range, we make it to your exact size. Just send us your details on WhatsApp.
Premium fabrics
Cotton and linen chosen because they breathe. Light, comfortable, and made to last through a full day.
No middlemen
Everything is made in our own unit in Bareilly. That is how we keep our prices where they are.
Talk to us
For custom sizing, order support, or anything else — we usually reply within 30 minutes.
Message us on WhatsAppExplore the collectionUTSARIKA™ — A Unit of Shree Designer Boutique
C1, South City, Bareilly – 243004, Uttar Pradesh
utsarikaofficial@gmail.com